Hash by Al Hashimi
Hash by AlHashimi is a startup fashion clothing line targeted at females between ages of 20 and 40. Hash not only develops the clothing line, but also ready to wear clothing, traditional abaya's. The company plans to strengthen its partnership by developing brand awareness. Hash intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The key message associated with the Hash line is classy, upscale, versatile, and expensive clothing. The company's promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women, and children.